Brand Design< Design
The Luxembourg City Museum is a fundamental pillars of Luxembourg’s culture. In honour of that, we designed a colourful and enticing digital identity, filled with imagery to spark excitement. Our aim was to encourage visitors to look at what’s on and for them to discover just enough to come and explore the museum.
Opened in December 2007, the cultural centre presents all kinds of exclusive events for a varied public. The corporate identity is based on the “Work in progress” –diagonal red and white stripes. The signposting is direct and efficient and ties in with the mining tradition of the site. It makes for simple and efficient communication - “attention: culture” – but also a more subtle message concerning cultural “work”. A slightly transformed Isonorm typography is used for the logo and titles and TheSerif for the running text.