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Finding the developers of tomorrow with 42 Luxembourg!

Digital Learning Hub · 42 Luxembourg

A campaign image depicting an inflatable keyboard and the campaign slogan

Together with 42 Luxembourg, we encourage people from all different backgrounds to dive into the universe of coding and join the free coding school in Belval to become the developers of tomorrow. 
 

This fun recruitment campaign aims to entice people to sign up for 42 Luxembourg’s coding boot camp, commonly known as “Piscine”, with engaging visuals and striking copy. In order to make potential developers familiar with the “Piscine”, we reimagined the tools that are essential to one’s coding journey, such as the computer and the keyboard, as pool inflatables. 


The new landing page shown on desktop and on mobile.
Various examples of banners for 42 Luxembourg's campaign.
Client
Digital Learning Hub · The Digital Learning Hub is a public institution created to contribute to the government’s mission to close the digital skills gap.