Together with 42 Luxembourg, we encourage people from all different backgrounds to dive into the universe of coding and join the free coding school in Belval to become the developers of tomorrow. This fun recruitment campaign aims to entice people to sign up for 42 Luxembourg’s coding boot camp, commonly known as “Piscine”, with engaging visuals and striking copy. In order to make potential developers familiar with the “Piscine”, we reimagined the tools that are essential to one’s coding journey, such as the computer and the keyboard, as pool inflatables.