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Invest by Yourself: An irresistible campaign for Spuerkeess

Spuerkeess · Invest by Yourself

Investing just got sweeter! For Spuerkeess' latest investment product, Invest by Yourself, we reimagined market share in the shape of cake slices. The result: An accessible campaign that targets different age ranges with mouthwatering visuals and straight to the point copy.


Client
Spuerkeess · Spuerkeess (also known as Banque et Caisse d'Epargne de l'Etat), is Luxembourg's leading and oldest financial institution in Luxembourg. Established in 1856 as 'Caisse d'épargne' (Savings Bank), Spuerkeess embodies over 160 years of expertise today and has become a trusted partner for its customers and received many awards by rating agencies. Spuerkeess has also grown into an all-in-one bank, offering retail and private banking among other services.