CERATIZIT Group · New corporate identity for Ceratizit

CERATIZIT has been a pioneer in the field of hard material solutions for machining and wear protection for over 95 years.

In 2016, they tasked us with the redesign of their corporate identity, which included visuals for digital and print media, an image campaign as well as a new baseline.

Challenge

The challenge was to modernise the corporate identity of this key player.  Moreover, the corporate identity needed to be coherent for internal as well as external communications. Coherence is of importance because the brand image needs to be communicated clearly and consistently at all times.

Concept

We designed an easy to use identity manual, with a practical and recognisable brand icons set. Ready-to-use layouts for all publications, and, of course, a clear and sharp baseline “Tooling the Future”.

These guidelines were then used to produce posters, brand videos, brochures, exhibition stands, and much more.

The baseline is not only a play on CERATIZIT remaining a steady pioneer for almost a century, it also stands for their dedication towards keeping ahead of the competition as well as to remaining the global market leader for hard materials in the future.