Visual Identity

Overview

Logo, Graphics, Illustrations, and Icons We specialize in designing distinctive logos, stunning graphics, captivating illustrations, and memorable icons that not only catch the eye but also tell a story. Apart combines creativity and technical expertise to ensure your brand stands out in the crowded digital landscape.
Differentiation Our visual identity services are tailored to help your brand differentiate itself effectively. We collaborate closely with you to understand your brand's values, mission, and personality, and then translate them into a visual language.
Consistency We emphasize the importance of maintaining visual consistency across all digital touchpoints. We make sure your brand's colors, fonts, and design elements remain uniform, creating a cohesive and memorable experience. This consistency not only reinforces your brand's identity but also communicates trust and recognition.
Attractive Visual Identities Your visual identity is often the first impression customers have of your brand. We specialize in designing attractive visual identities that leave a lasting impact. Whether it's a logo that tells your brand's story, eye-catching graphics that convey your message, or illustrations and icons that add personality to your digital presence, we've got you covered.

We were tasked with redefining Befresh's branding, logo and website. It all started with the concept of using a segment of the "B" that not only represents the coding tags, but also highlights the "B" in "Befresh". From there, the logo evolved into different shapes, becoming the perfect practical solution for website navigation and a recognizable brand image.

Schroeder & Associés, engineering at its finest

With a complete brand revamp, Schroeder & Associés is ready to build the future.

Fiveoffices, how to lease your office

Branding, design and frontend development for Fiveoffices. A modern visual identity and a set of custom icons guarantee an optimal user experience. We designed the service to be simple to understand and use for both landlords and tenants.

Eduguichet: Streamlined Education & Services.

Service de Coordination de la Recherche et de l'Innovation pédagogiques et technologiques (SCRIPT)

Manon Bock, monochrome branding

Logo & branding for Manon Bock, personal fitness coach. The logo shows the Initials of Manon Bock and reflects the workout repetitions, heart rate, performance and progress curves in an elemental monochrome new logo.

Let’s fill those empty offices!

Fiveoffices

Simplicity as the ultimate sophistication

Architecture and design are never just black and white and this becomes clear on Fabeck Architectes' website, when the project's true colours only reveal themselves when you hover over or visit their detail pages.A website constructed from minimalist building blocks, displaying only necessary information.

Convey information through illustrations in S-Net Newscenter

S-Net Newscenter is now more pleasant with extensive use of the illustration style we developed for Spuerkeess.

Bold yet minimalist, a multi-faceted identity

Zeyen Baumann's corporate identity has become as multidisciplinary and utilitarian as its team. The shapes are more than patterns. They transform into cartography and topography designs, revealing the office's field of activity and experience.

Where Design Meets Craftsmanship

We refreshed Lucien Schweitzer's brand identity and website, combining tradition with modernity & creation with realisation.

Make learning colourful

Commune de Leudelange

Luxury, discretion and artificial clouds for Luxaviation

For Luxaviation new visual identity, we linked distinction and discretion with an "x", representing LuXaviation, LuXembourg and the luXury of travelling in a private jet.

An identity as strong as concrete

Beton Weber, a long established company that nevertheless keeps up with times. The new corporate identity reflects the two core values: Tradition & Quality

The one and only Lëtzebuerg City Museum

The Luxembourg City Museum is a fundamental pillars of Luxembourg’s culture. In honour of that, we designed a colourful and enticing digital identity, filled with imagery to spark excitement. Our aim was to encourage visitors to look at what’s on and for them to discover just enough to come and explore the museum.