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Make learning colourful

Commune de Leudelange · Brand identity for the primary school in Leudelange

Faarwekëscht Stationary

Planning and opening a new school building is not an everyday occurrence. For this special occasion, the municipality of Leudelange has trusted us with designing the brand identity for ‘Faarwekëscht’. The new primary school which includes the Maison Relais.

Red dot which is part of the logo
Spraycans in a box
Orange dot which is part of the logo

Challenge

The design of a brand identity of an educational institution is always challenging. In this case, the identity needed to be playful yet modern because the building represents the future of the municipality.

Visualisation of the different logo variations and typography composing the brand identity

Concept

The logo consists of two components which reflect the word 'Faawekëscht' (en.: colour box). The first part of the logo stands for the word 'colour' and the second part stands for the word 'box'. The inspiration emerged from a simple image of a box, filled with spray cans and organised by colour. As a result, we formed an 'F' out of the different coloured dots and formed a 'K' with a folded box.

The colours and icons were already present in the ‘Faarwekëscht’ architecture, so to match this playful ambience we apploed the colours to the typeface to complete the logo.

The typography should reflect the educational purpose of the ‘Faarwekëscht’. Therefore, we chose to go with Effra, a sans-serif typeface with clean line and humanist shapes.

The entire design reflects the purpose of the building complex ‘Faarwekëscht’, which is to promote the harmonious development of the children in an educational and social environment.

 

Animation of a jute bag with logo and a bag with playful illustrations from the brand identity
Orange dot which is part of the logo
Faarwekëscht Front Building
Blue dot which is part of the logo
Mirror showing the staircase in with the dots of the logo on the wall
Blue dot which is part of the logo
Dining area where there is an illustration of a bear with a burger on the wall
Green dot which is part of the logo
Client
Commune de Leudelange · The commune of Leudelange, or Leideleng, is located at the heart of Luxembourg's south-west. Founded in 1856 and named after the town of Leudelange, it's comprised of a blend between modernity, tradition and attractions, while remaining a charming little commune.
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