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A fast growing city

Commune de Leudelange · New corporate identity for Leudelange

Challenge

Cities in Luxembourg are usually very attached to their coat of arms. So to embrace change we needed to find a noteworthy symbol that would represent Leudelange’s ambition. More generally, a strong brand concept that would work on every digital medium as well as on more traditional ones to fulfil the needs of a municipal administration.

Brief

If you know a little bit about Luxembourg you know that Leudelange is on the rise. To make it a statement, the city of Leudelange asked us to develop a brand new corporate identity. The most important aspect to keep in mind: reflect the ambition of a fast-growing city.

Leudelange's Logo variants from the Corporate Identity guidelines

Solution

An infinite and scalable graphic system. Folded into an "L" (L for Leudelange), this ribbon develops, connects and combines with textual, graphic and photographic elements in an infinite and evolutive way.

Stationary with the corporate identity of Leudelange
A white car (Skoda) that feature Leudelange corporate identity
A large event poster featuring an event at Leudelange on a black wall
Leudelange Poster with Corporate Identity
The Logo which drawing the letter "L" on a wall as a ribbon on a staircase as a signpost
Multiple devices featuring Leudelange's website design on a red background
Image featuring different editions of Leudelange's magazine Gemengebuet
Client
Commune de Leudelange · The commune of Leudelange, or Leideleng, is located at the heart of Luxembourg's south-west. Founded in 1856 and named after the town of Leudelange, it's comprised of a blend between modernity, tradition and attractions, while remaining a charming little commune.
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