Spuerkeess · A new Lease Plus concept
Just in time for the 2026 edition of the yearly Autofestival, we launched a new visual concept for Spuerkeess’ leasing concept Lease Plus that aims to appeal to a wider audience thanks to its dynamic layout composition and richer colour palette.
We took the individual components – vehicles, Lease Plus logo, prices and terms & conditions, and created a flexible, modular template system that can easily be applied over and over again and to a wide range of supports from social media posts to car branding, even if the campaign atmosphere is different from one campaign to another.
To give a unique edge to each campaign wave and add an element of seasonality, the concept replaces the previously white static background with AI-assisted visuals and videos, each one giving off a distinct storytelling. The red circle is retained as a brand element, but repositioned as a dynamic compositional shape rather than a fixed icon overlay.
The result? Each campaign now has its own atmosphere and narrative, while keeping the Spuerkeess brand codes intact.
