Spuerkeess · Cross-platform digital marketing campaigns
Spuerkeess entrusts us with a great part of their digital marketing campaigns. We manage year-round Google Ads campaigns as well as seasonal multi platform campaigns for them. Among these campaigns are the Google Ads housing loan campaign, the S-net digital onboarding campaign but also seasonal campaigns such as the Autofestival or the Miwwel Festival campaign to name a few.
Our relationship with Spuerkeess started a few years ago when we took on the project to revamp their public website. We insisted on building a global content strategy from the beginning. The goal was to provide valuable information to the users and allow them to build up their knowledge about banking products & services regardless of their awareness level.
Spuerkeess uses this content strategy to supply the website with product/service pages, relevant landing pages and a blog. As a result, the digital campaigns benefit from this approach too. Spuerkeess’s campaigns are more than just advertising, their messages are always backed up by useful and relevant content. This is helping us build an enjoyable and frictionless advertising experience for the users.
Following the launch of the campaigns, we take care of the maintenance and optimisation. We do weekly reviews on keywords, bids and ad copy, we check on quality scores and we keep an eye on the budget to avoid over-/underspending. We constantly think about ways to improve the advertising experience by segmenting the message and creating specific content in accordance with the assessment of our success metrics.
“Good digital advertising is a combination of relevant information, a good story, great visuals and the right technology. Apart helps us on all dimensions by building the right infrastructure, defining the right strategy and executing efficently.”
Luc Sinner, Deputy Head of Marketing - Spuerkeess.
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