Marketing
You have a product or service that you want to promote but you’re not sure what to say and where and how to share it? Yes, Digital Marketing and advertising can feel overwhelming and frustrating if you don’t know how to do things right. Our team of marketing strategists and advertisers can help you define your needs, articulate your message, configure the campaign, analyse the results and optimise your Return On Investment.
Service
Description
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It’s one thing to be visible but if your value proposition is not clear or relevant to your audience, your product or service is not going to convert people into customers. Our team gathered years of experience working on marketing campaigns with our clients to help them understand and define their real user value and deploy strategies to promote it accordingly.
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We help you come up with a powerful and timeless brand name that also aligns with your brand positioning. We don’t only make sure it is relevant to your business but also meticulously check it for trademark availability and domain name accessibility.
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Search Engines are the go-to platforms when browsing the web. Making sure that your website is visible to relevant search queries is the best opportunity to get traffic and generate leads for your product or service.
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On platforms with less intentional behaviours we can still leverage some powerful strategies to broaden awareness, target specific audiences or put pressure on a very specific momentum for your product or service.
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When setting up a long-term vision, it is important to consider one’s website’s SEO. There are basic rules and smart strategies that we can implement to improve your organic search engine ranking and make it outweigh the competition in the long run.
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Content marketing has became a tested and approved medium to increase your visibility and improve your conversion funnels. With a method we developed internally, the Atomic Model, we help our clients think, build and deploy a content strategy that resonates perfectly with their audiences.
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Last but not least: Analysis. To avoid investing your money into the wrong channels, you need to know your Return On Investment (ROI), better understand your audience and continuously optimise to get to satisfying levels of performance. At Apart, we’ve deployed many large and complex GDPR compliant analytics environments that suit our clients’ needs and help them make sense of their data.
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We like to integrate our client into every step of the process, so in general, at the start of a project, we often organise personalised workshops to help you define your values, your positioning and your unique value proposition.
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If requested, we can also organise training sessions with your team to teach the basics and the best practices in terms of Digital Marketing.
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